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Heirloom Auctions

Online Estate Auctions, Done Right

When it’s time to move a loved-one into a retirement home, clearing the family home can feel overwhelming. We can handle everything — from cataloging every item, to running the online auction, to coordinating pickup and delivery.

You're on the list! We'll be in touch when we launch.
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The Difference

Less Clutter, More Peace of Mind

When a home is filled with decades of belongings, the weight is more than physical.

Elderly woman surrounded by clutter in her home, looking overwhelmed
Before
Elderly woman in a clean, tidy home, looking content and relaxed
After

An uncluttered home isn’t just tidier — it’s safer, and uplifting.

Decades of accumulated belongings can turn a home into a source of stress. For elderly family members especially, clutter affects safety, mobility, and emotional well-being.

An estate auction does more than sell items. It transforms a living space — and the person living in it. The relief is visible, almost immediately.

We handle the entire process with care and respect, so your family can experience that transformation without feeling overwhelmed.

Simple Process

How It Works

From cataloging and creating lots, to final distribution of the items, we make estate liquidation straightforward and respectful.

1
Vase and camera

Photograph & Catalog

Our vetted field teams visit the home, group items into lots, and photograph everything. Our AI assistant, Harold, identifies each item, researches its history, adds informative background and additional pictures, and writes compelling listing descriptions.

2
Auction clock and gavel

Auction Runs

Our auction engine runs the sale online. Verified bidders compete in timed auctions with full access to photos, research links, and Harold's detailed descriptions.

3
Dollars

Winners Pay Online

Winners pay for all the lots they won by credit card on our site. We handle tax collection and receipt generation.

4
Pickup truck

Local Winners Pickup in Person

Winning bidders book verified pickup timeslots to come to your home. Our team scans QR codes at the door and escorts each buyer to their lots.

5
Packing items in box

We Arrange Shipping to Remote Winners

Our team handles packing and shipping items to remote winners after they have selected shipping options and paid that additional cost.

Choose Your Level

Full-Service or Self-Service

Full-Service and Self-Service auctions runs on the same powerful Auction Engine. The difference is how much of the work you'd like us to handle.

Most Popular

Full-Service

We do the heavy lifting. Our vetted Client Representatives handle everything on-site, so you don't have to.

  • Two-person field teams visit the home to catalog and photograph every lot
  • Harold the AI identifies the items, researches background info, writes listings, and adds background and links.
  • Teams are respectful, vetted, and always considerate in your home
  • We manage buyer verification, pickup scheduling, and on-site escort
  • Secure payment handling with escrow until pickup is confirmed

Self-Service

You handle the on-site work and save on fees. Harold and our support team still have your back every step of the way.

  • Use our catalog app to group items, photograph, and create lots yourself
  • Harold the AI still identifies the items, researches background info, writes listings, and adds background and links.
  • You greet buyers and use our pickup app to verify and escort
  • Same auction engine and secure payment processing
  • 1-800 support line if Harold can't answer your question
White Glove

Full-Service Plus

Everything in Full-Service, plus end-to-end coordination of the services most families need but don't know how to arrange.

Pricing is negotiable based on the specific services coordinated.

  • Coordination of junk removal or donation pickup for unsold items
  • Referrals and scheduling for estate cleanout crews
  • Move management support for transitioning a loved one into care
  • Coordination with real estate agents preparing the home for sale
  • A single point of contact who manages the entire transition on your behalf
Our Promise

Why Heirloom Auctions

We built this platform to handle what matters most when auctioning items from a family home, especially when those items are treasured by the family: Respect for the home and the items being sold, Safety for home occupants, and providing Emotional Distance for family members to ensure the process is not too distressing or overwhelming. And of course getting maximum value for the items, and getting them out of the house in a fixed amount of time.

AI-Powered Cataloging

Harold reads maker's marks, identifies jewelry hallmarks, researches model numbers, and even identifies artists from their signatures. Every listing is rich, accurate, and compelling.

Credit Card Payments, Scheduled Pickups, Shipping Instructions

Payments are by credit card on our checkout page. Local winners must upload photo ID before booking a pickup timeslot. Timeslots are organized to avoid a mob arriving at home at the same time. Remote winners provide shipping instructions and select from shipping options to get instant pricing that includes the total cost of all items, plus shipping and handling fees. Our team does the packing and shipping.

Privacy-First Home Access

Only on the morning of pickup do local winners get an email with the exact address of the home, and a QR code. They are identified at the door of the home by scanning the QR code. This identifies all lots they are to pickup. Local winners are always escorted on the premises. No unescorted access, ever.

Meet the Team

Harold, Our AI Cataloguer

Harold is the heart of every listing. He's part researcher, part copywriter, and occasionally part comedian.

Harold, AI Cataloguer

Meet Harold

Harold looks at a photograph of a maker's mark and knows exactly which factory produced it — and what that factory was famous for. He reads jewelry hallmarks, decodes electronics model plates, and researches original retail prices, specs, and reviews.

He writes every listing in a compelling, upbeat style that gets bidders excited. He even has a sense of humor — bidders stick around to catch the wordplay, and the longer they browse, the more they bid.

Every listing clearly marks which photos are original and which are from manufacturer sources, with links so bidders can dig deeper. And before anything goes live, Harold runs a quality check to make sure nothing is missing.

Be First in Line

Join the waitlist for early access. Whether you need full-service support for an auction in PEI, or prefer to run things yourself for an auction anywhere in Canada, we can help you as soon as we launch, which will be very soon. Current expected launch date is July 1, 2026, Canada Day!

You're on the list! We'll be in touch when we launch.